English

Kuldi is an Icelandic brand owned by Heilsa ehf. since 2025. It was originally founded in 2021 by Sveinn Gunnar Björnsson (Doctor of Chiropractic), Evert Víglundsson (CrossFit coach), and Elías Guðmundsson (entrepreneur). The brand was developed to offer athletes and active individuals who engage in outdoor activities and physical movement effective, user-friendly cold therapy products to reduce inflammation, overuse injuries, and pain.

Kuldi products differ from conventional ice packs — they don’t leak, are flexible, and comfortable to use. The products combine mobility, comfort, and simplicity, and are designed to support physical recovery, pain management, and overall well-being after daily exertion, workouts, injuries, or surgeries.

Since 1973, Heilsa has been a leading distributor of health products in Iceland, with a focused mission to improve the nation’s health and well-being through trusted, smart, and forward-thinking solutions — such as Kuldi.